OPERATIONS · DESIGN-LED PRACTICE
Design-led Operations
Design enters real operational systems through content, structure, and iteration.
This space documents how visual assets are built, deployed, tested, and validated
within real platforms and real constraints.
不是"记录"，而是一个讲述了内容逻辑的故事：从产出 → 验证 → 归档 → 再调用。
Not campaigns.
Not posts.
Not visuals alone.
What operates here is a system — where content, structure, and feedback circulate continuously.
这里运作的不是机械产出，
而是一套可以被反复调用的设计思路。
SYSTEM STRUCTURE
Two parallel systems operating simultaneously, each with distinct operational logic and validation cycles.
两套系统并行运作：一套追求验证，一套追求延续。
SYSTEM A
A design-driven operational system for overseas platforms, where content assets are produced, tested, and scaled across markets.
以设计为起点，在真实投放中反复验证与复用。
SYSTEM B
Brand-facing operations where identity, tone, and continuity are built through repeated content structures.
在品牌与 IP 语境中，验证设计如何长期运作。
SYSTEM B
OPERATIONAL DOMAIN · PERFORMANCE SYSTEM
把设计当作可被验证与放大的变量。
OPERATION LOOP
Asset Generation
视频 / 视觉 / 多语言模板
A/B Testing
素材对照 · 转化验证
Market Scaling
多国家 · 多平台同步部署
Metrics & Iteration
数据回流 · 设计修正
DEPLOYED ON
TikTok · Instagram · Official Websites
OPERATIONAL DOMAIN · BRAND SYSTEM
在持续输出中，让品牌被记住。
CORE MODULES
Brand Content System
内容结构 · 语气统一 · 模板化产出
IP Character Design
角色设定 · 表情系统 · 延展规则
Social Platform Deployment
微信 / 小红书 / 私域内容适配
ACTIVE CASES
JiaXiaoXiang IP
WeChat Official Account
Xiaohongshu Content System
Structures · Iterations · Continuity
SYSTEM A · OVERSEAS ADVERTISING
A design-led operational system for global platforms, where content assets are produced, tested, and scaled across markets.
这是一个以设计为起点，
在真实海外投放环境中不断被验证、
被放大、被复用的运营系统。
A/B TEST CASES
Adjusting information hierarchy can reduce cognitive load and increase click-through intent under price-sensitive traffic.
在价格敏感型流量中，通过重排信息层级降低决策负担，从而提升点击意愿。
变量并非风格差异，而是信息优先级与决策路径的调整。
Variant B outperformed in CTR under high-impression conditions.
Price anchoring placed closer to CTA reduced bounce rate.
Winning structure archived as reusable layout logic.
不是选更好看的版本，而是沉淀更有效的表达结构。
LAYOUT ITERATION
VERSION 01
Baseline structure for platform readability.
先建立"能跑"的结构。
CHANGES
V01
VERSION 02
Improved hierarchy to surface key incentives.
把"卖点"放在第一眼。
CHANGES
V02
VERSION 03
Template-ready layout for multi-market scaling.
变成可批量生产的版式系统。
CHANGES
V03
SHORT VIDEO ADS
Short-form creatives designed to capture attention, optimize retention, and convert intent within algorithm-driven feeds.
在算法推荐流中，被设计来抓住注意力、延长停留并推动转化的短视频广告。
GOAL
Capture attention within 1.5 seconds and keep clarity under fast scroll.
第一秒决定生死。
STRUCTURE
Hook → Proof → Offer → CTA
不是剧情片，是投放结构。
PLACEMENTS
TikTok / Instagram Reels / Facebook Feed
同一素材，不同版位策略不同。
DATA REVIEW · LIVE TRAFFIC · SANITIZED
Turning noisy performance data into repeatable design decisions.
We don't optimize by intuition, but by observed behavioral signals.
数据不是结论，设计才是回应。
Observed signals
CTR uplift after hierarchy adjustment
Lower bounce rate when price appears earlier
Clear route distinction improves decision speed
How we read the data
Signals were extracted from anonymized, high-volume traffic.
We focus on directional patterns, not absolute values.
Detailed metrics intentionally abstracted.
SIGNAL DETECTED
CTR uplift after hierarchy adjustment.
Observed consistently under high-impression delivery.
WHAT IT SUGGESTS
Users respond more decisively when pricing and route clarity surface earlier in the frame.
Reducing cognitive load increases click intent under price-sensitive traffic.
DESIGN ACTION TAKEN
RESULT
The winning structure was locked into reusable creative templates.
数据不是结论，设计才是回应。
FINAL DELIVERABLES
最终落地的投放物料，被部署在不同国家与市场。
Design is not an output.
It is an operational system.
设计不是产出，是一套可运行的机制。
No verification. No paid traffic. Only content, design, and a conversion loop that held.
全程自主运营 · 无认证无经费 · 自然流量 · 创意驱动
从0到1起号，用亲和力与真实内容建立信任。
Account launch from zero
账号从零启动
Growth through authentic content
通过真实内容实现增长
Design wasn't decoration, it was a variable we could scale.
Template-driven production for consistency
Posters, covers, long-form graphics. Each asset follows a defined structure: hierarchy, CTA placement, visual rhythm.
Channel-specific adaptation
WeChat for depth, Xiaohongshu for entry. Same content, different density and reading path.
24-72h performance window
Track engagement quality over vanity metrics. DM questions become new topics. Headlines and CTAs get refined.
Lower friction, higher intent
DM + screenshot submission. Qualified candidates. Overseas talent. The loop closes with real hires.
I designed 'JiaXiang' as a character system that people can recognize, feel, and act on — across static assets, expressions, and real-world touchpoints.
Tools: PS / AI / AE / Canvas / Figma
嘉小象不是装饰图标，而是会参与沟通的「行为界面」。
Jiǎ Xiǎo Xiàng is not designed as a decorative mascot.
It functions as a stable interface layer within the recruiting system — a recognizable presence that carries tone, trust, and behavioral cues across touchpoints.
Through static definition, multi-angle reference, and role-based variations (care, work, guidance), the character establishes continuity between brand intention and user perception.
3-View Model
三视图
Character Identity
角色身份
Care Expression
关爱表达
Workday Variant
工作装变体
Expressions are treated as a lightweight feedback system.
Instead of explicit UI messages, emotional cues communicate status, intent, and atmosphere during recruiting interactions.
Each expression maps to a moment: curiosity, reassurance, hesitation, encouragement — allowing communication to feel human without becoming intrusive.
Expression System
表情系统
Instead of adding more motion on screen, the character extends into the physical world.
The plush form acts as a tangible anchor — reinforcing familiarity, reducing distance, and transforming a digital recruiting identity into something approachable and real.
Physical Extension
实体延伸
Real-World Anchor
现实锚点
Tangible Presence
可触存在
Posters as fast "decision scaffolds" for scanning and acting.
Long-form structure, professional tone, and complete explanations build trust through clarity and consistency.
Scene-based storytelling and personality-driven visuals lower the barrier of entry before intent forms.
An offline campaign built to turn online trust into real participation.
Designed and executed an offline recruitment campaign
to validate whether the IP-driven trust could move people
from screen to scene.
内容驱动带来真实投递与高质量转化闭环。
Inbound resumes via content channel
Reduced friction: DM + screenshot submission
Qualified talent & overseas candidates
What matters is not how loud it launches, but how steady it remains.
重要的不是启动时的声势，而是持续时的稳定。
NAVIGATION
Continue to other works or systems.